Ketchup Sandwich

Startup jargon, translated

Stop nodding.
Start asking.

A calm survival guide for conversations full of runway, pivots, cap tables, and other words that become important precisely when everyone says they are not.

30 translations

What you hear

The cash comp is modest, sure, but the equity piece is where the real upside is. Early employees at Stripe made generational wealth.

What it may mean

Here's the psychology at work: they're paying you in lottery tickets and calling it compensation. Equity CAN be enormously valuable — but so can a painting by an unknown artist. The trouble is, you can't pay rent with either. Before accepting equity in lieu of salary, understand vesting schedules, dilution, and liquidation preferences — or you may discover your 'ownership stake' has the purchasing power of Monopoly money.

Jargon is amusing right up until it costs you money, equity, or sanity. Ask the obvious question. Read the boring document. Never confuse a confident sentence with a fair arrangement.