Things I
built.

The irrational consultant.

Inspired by Rory Sutherland's behavioral alchemy. Reframes problems, alchemizes products, and produces gloriously irrational solutions that actually work.

What humans feel. What agents read.

Drop a URL. Get two audits at once — one through the human lens (brand, emotion, memory) and one through the agent lens (structure, data, proof). Most sites only play to one.

See the same thing differently.

Four modes — mirror, reel, detective, step. Each looks at your situation through a different lens and returns the version of the problem you hadn't thought to ask.

Power dynamics in record deals and investment contracts.

A think-tool for founders and musicians. Explores the questions you did not know to ask before you signed the thing you are about to sign.

Stop nodding. Start translating.

Decodes the jargon people throw around in meetings and calls. Rates the danger level. Gives you the Rory reframe underneath every buzzword.

What they said. What they meant.

A cultural linguistics decoder. Analyzes phrases across six cultures to reveal what speakers mean versus what listeners hear. Includes danger levels.

Walk into any room like you belong there.

The well-informed interloper. Takes your industry, region, and context — delivers room reads, icebreakers, behavioral lessons, and a pocket summary.

Roger Martin's strategy cascade, applied.

Aspiration, where to play, how to win, capabilities, management systems. Works through each choice and tells you where your strategy is thin.

B2B positioning for founders who think sideways.

You built something that matters. You cannot explain it to anyone who matters. Reframes your positioning using StoryBrand, Jobs-To-Be-Done, and behavioral economics.

Apply the irrational lens to your own words.

Takes your cold email, post, or pitch and rewrites it the way Rory Sutherland would — oblique, psychologically richer, more human.

A quiet space for people caring for someone with dementia.

Six modes: Reframe It, Help Me Understand, What Do I Say, Make Me Laugh, Remind Me Why, I Just Need to Vent. No toxic positivity. Built-in crisis detection.

Emotional support for people who hate calling it that.

Pre-call jitters, post-call debrief, end-of-day reflection. Grounded in stress physiology. Warm without being saccharine.

Video positioning tool.

Plans video productions through a behavioral economics lens. Audits websites, selects formats, generates briefs, and produces Remotion code.