Based on Roger Martin & A.G. Lafley
Playing to Win
A plan tells you what to do. A strategy tells you how to win. Fill all five layers of the cascade — then test whether your choices actually reinforce each other.
Strategy Balance
A plan fills the top · A strategy fills all five
Begin your strategy cascade
Winning Aspiration
Where to Play
How to Win
Core Capabilities
Management Systems
“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.”