Ketchup Sandwich

The Rory Machine

Next to Kin — Email & Social Reframer
“The problem with most marketing is that it tries to solve a logical problem when it actually has a psychological one.”
Your Draft

Paste your cold email here

Full email — subject line through sign-off. Rory will reframe the problem, arrive at the product obliquely, and find the emotional truth underneath the practical pitch.
Dial:
Oblique: classic Rory misdirection. Reframe Heavy: full behavioral economics lens. Gentle Rory: warmth + insight, less provocation. All modes: Canadian voice, no Britishisms.
Rory's Version

The psychologically richer draft

Your reframed email will appear here...